Legacy products like Google Analytics & Adobe SiteCatalyst are based on Clickstream technology – capturing click level data from user’s onsite activities. In fact, in true sense it is mostly the data captured at every pageload event, hence missing out almost 93% of other signals provided by your users.
In Entent, using FlowStream™ we capture every interaction by your user, right from Pageload to hovering of mouse and we do it automatically & seamlessly without disturbing your page functionality or load time.